IMESSAGE · HOW-TO

How to Make iMessage Stickers

iOS already turns any photo into an iMessage sticker for free — long-press, tap Add Sticker, done. Here's that flow, exactly, plus why starting from a designed character beats starting from a cropped photo.

Updated July 20267 min read
The short version

iOS already does this. Long-press the subject in any photo, wait for the glowing outline, then tap Add Sticker. It lands in your sticker drawer, ready to send — free, built in, no app required.

The one thing worth improving isn't the flow. It's what you feed it — a designed character reads better as a sticker than a cropped photo, and it goes through the exact same free steps to get there.

A photo, with its subject about to be lifted out as a sticker
Add Sticker

This is the whole native flow: long-press the subject, tap Add Sticker. iOS does the rest.

Read this part first

The free way, in five taps

No account, no app, no upload anywhere. This is a real iOS feature, not a workaround.

  1. 1
    Open a photo

    In the Photos app, open any photo with a clear subject — or from inside a Messages conversation, tap the + next to the text field, choose Stickers, then the + inside the sticker drawer to pick one.

  2. 2
    Long-press the subject

    Press and hold on the person, pet or object you want as a sticker. iOS traces a glowing outline around it — the same on-device technology that powers Photos' subject-lift feature.

  3. 3
    Tap Add Sticker

    A small menu appears over the outline. Tapping Add Sticker cuts the subject out and saves it to your sticker drawer — no crop, no background removal, nothing to export.

  4. 4
    Add an effect (optional)

    From the drawer, a sticker can be tapped again for outline, comic, puffy or shiny effects. Skip this and it's still a usable sticker as-is.

  5. 5
    Send it

    Open the sticker drawer in any conversation and tap or drag the sticker onto a message — it sends inline, or peels onto the corner of a bubble the way a physical sticker would.

Where 'Add Sticker' actually lives
Two doors to the same feature: long-press a photo inside the Photos app, or tap the + next to the message field in Messages, choose Stickers, then the + inside that drawer to pick a photo. Either way ends at the same Add Sticker button.
Before you start

What this actually needs

Fewer requirements than most how-tos on this site — it's an OS feature, not a third-party pipeline.

  • iOS 17 or later (subject lift and Add Sticker both shipped there)
  • A photo with a clear, well-lit subject — a person, a pet, an object with a defined edge
  • A Live Photo instead of a still, if you want an animated sticker
  • A busy background with low contrast against the subject — detection often just fails to find an edge
  • A subject cropped off at the frame's edge — there's nothing there to trace
  • Expecting it to work the same way for a friend on Android — it's an iMessage-only feature
The actual decision

A photo cutout, or a designed character?

Same long-press, same Add Sticker button, same free result either way. The only thing that changes is what you hand it.

Long-press a photo
An ordinary photo of a dog, cropped to a square

The native flow lifts this exact dog straight out of the background — a real photo cutout, free, no app.

Generate a character first
A stylized cartoon mascot of the same dog

Same long-press, same "Add Sticker" — except what goes in is a designed character, not a cropped photo.

Long-pressing a photo you already have is the fastest possible route to a sticker, and it's genuinely enough most of the time — a good photo of a pet or a friend makes a perfectly good sticker as-is.

The honest limit is that it can only ever cut out what was already in the photo. It won't turn a blurry, backlit or awkwardly-cropped shot into something a sticker drawer's worth keeping, and it can't give you a consistent style across several stickers the way a drawn character can.

Not a mockup

What it looks like once it's sent

The sticker drawer, and a sticker actually stuck to a message — the two things a screenshot of the feature never quite shows.

SSam
omg what is that
made this in like a minute
A stylized cartoon corgi sticker
need this as my sticker too
Your stickers
wheeze
cry
hype
side-eye
comfy

A sticker sent this way doesn't sit inline like an emoji — it peels onto the corner of a message bubble, the way a physical sticker would land on a postcard. That's a real iOS detail, not styling added here.

The strip along the bottom is the sticker drawer itself — every sticker made so far, in one place, ready to drag onto any conversation. A matching set of expressions fills that drawer the way one photo alone never can.

If you want a better start than a photo

Design the character first

Everything above still applies exactly as written. This changes only what goes in at step one.

A stylized cartoon corgi, ready to become a sticker

This corgi started as the photo up top. Same dog, redrawn — then it went through the exact same free flow to become a sticker.

Straight answers

Questions people actually ask

No. iOS has done this natively since iOS 17: long-press a subject in any photo, tap Add Sticker, and it's in your sticker drawer. No download, no account, no cost. The only reason to reach for anything else is if you want a better-looking starting image than the photo you already have — see the comparison further down this page.

Design the character.
iOS still does the rest.

On Air Kit draws the character — your face as a cartoon, a mascot of your dog, whatever look you pick — and hands you back a clean image with the background already off. From there it's the same long-press, same Add Sticker, same free flow this page just walked through. We tested this exact path ourselves before writing a word of it.